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Tuesday, June 18 • 12:15pm - 12:35pm
How to Make Things Fun: From Disaster Preparedness to Transportation Infrastructure, Voter Education to Circular Economies

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As game and experience designers, we are often tapped to “make things fun”. While there is no secret recipe, there are key strategies and insights that can lead to excellent design. Based out of IDEO’s Play Lab, Jenny Gottstein works with clients in a wide range of industries to leverage play as a tool for innovation, resilience, engagement and creative problem-solving. She will be sharing case studies and tools for moving beyond points, badges and leaderboards, and turning even the most dry or overwhelming issues into an experience that is memorable, engaging and fun.

avatar for Jenny Gottstein

Jenny Gottstein

Experience Design Lead in the Play Lab, IDEO
Jenny is an Experience Designer in IDEO's Play Lab where she designs products, services, environments, and experiences to be more engaging, sustainable and enjoyable. Recognized in Forbes 30 Under 30 for game design, she is passionate about developing engagement, resilience, and creative solutions through play. When she... Read More →

Tuesday June 18, 2019 12:15pm - 12:35pm EDT
Room 105