2019 Games for Change Festival

As game and experience designers, we are often tapped to “make things fun”. While there is no secret recipe, there are key strategies and insights that can lead to excellent design. Based out of IDEO’s Play Lab, Jenny Gottstein works with clients in a wide range of industries to leverage play as a tool for innovation, resilience, engagement and creative problem-solving. She will be sharing case studies and tools for moving beyond points, badges and leaderboards, and turning even the most dry or overwhelming issues into an experience that is memorable, engaging and fun.