Name: Project Briefs: Impacting Impact - Maximizing Your Game's Reach, Stickiness, and Sustainability
Start: 2019-06-18T11:45:00-0400
End: 2019-06-18T12:35:00-0400

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Project Briefs: Impacting Impact - Maximizing Your Game's Reach, Stickiness, and Sustainability

To achieve success in education gaming, developers must focus first and foremost on creating unique approaches to learning to inspire students and educators alike. In today’s landscape, that often means hyper-personalized, adaptive and measurable. With that comes a fear about data use from stakeholders who live near and far from the classroom, including parents, advocates and legislators, and that fear has been strong enough to derail even the most well-funded businesses. Learn what it takes to navigate this environment safely, building a foundation for success today, building trusting partnerships with schools and a pathway to growth in the future.

Building a great game for change is a challenge. Maximizing its impact is also a challenge! Come learn from teams about the work they've done to increase the reach, stickiness, and sustainability of their games. How can we more effectively distribute our games, maximize their audience, lengthen their lifespan, and make them more personal?

Moderator: Mark DeLoura

Clara Prieto
Designing for Inclusive Play: How to build games for everyone

Emma Cofer
Designing for Inclusive Play: How to build games for everyone

Shannon Frederick Meneses & Peter Stidwill
“Game of the Year”: Sharing Six Years of Learning

Linnette Attai
Personalization and Privacy: Innovating in the Age of Compliance

Brian Alspach
The Fundamental Equation of Games in the Classroom

Moderators

Mark DeLoura

Executive Director, Level Up Games

Mark DeLoura is a game technology and education consultant, and passionate proponent of K-12 computer science education and games for learning. He worked as Senior Advisor for Digital Media at the White House Office of Science and Technology Policy during the Obama administration... Read More →

Speakers

Peter Stidwill

Executive Producer, FableVision Studios

As FableVision’s Executive Producer, Peter leads the company’s effort to manage multiple animations, games, websites, videos, and museum exhibits simultaneously. He oversees the staffing of the creative studio, ensuring that teams are set up to meet the varied needs of all projects... Read More →

Clara Prieto

Global Brand Marketing Manager, Google

Clara Prieto joined Google in 2011 where she has a wide ranging experience working across different countries, industries and products. She currently leads global branding for Google Play and for the last year she has been heading the Change the Game Initiative which aims to make... Read More →

Emma Cofer

Lead Brand Strategist, Platforms & Ecosystems, Google

Emma Cofer is Lead Brand Strategist for Google's Platforms & Ecosystems team, working to connect user insights to brand opportunities across Android, Google Play, Chrome, and Chrome OS / Chromebook. Previously, Emma worked in brand strategy consulting for nearly a decade, most recently... Read More →

Shannon Frederick Meneses

Executive Producer, Learning Games Network

Shannon Frederick Meneses is Executive Producer at Learning Games Network. She has worked in the educational technology industry for 20 years, working on projects ranging from engaging and playful games to complex and content rich websites and applications. Before Learning Games Network... Read More →

Linnette Attai

President, PlayWell, LLC

Linnette Attai is founder of the global compliance consulting firm PlayWell, LLC, providing strategic guidance around the complex obligations governing data privacy, marketing, and content. Linnette has over 25 years of experience navigating compliance challenges, building organizational... Read More →

Brian Alspach

Executive Vice President, E-Line Media

Brian is Executive Vice President and a founding team member at E-Line Media, a video game developer and publisher passionate about harnessing the power of games to help players understand and shape the world. Brian leads E-Line's educational efforts with a particular focus on helping... Read More →

Tuesday June 18, 2019 11:45am - 12:35pm EDT
Room 104

Games for Learning, Project Brief

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