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Wednesday, June 19 • 3:15pm - 4:00pm
Transforming the Experience of Physical Activity Through Fitness Gaming

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Mobile apps, wearables, VR, and AR are radically changing the fitness and wellness landscapes. New products, technologies and design thinking approaches rooted in gaming are being leveraged on a variety of platforms with the aid of experts in wellness, fitness, and maintaining active lifestyles. Whether offering support and motivation to undertake a consistent physical activity program, leveraging experiential tech to provide a broad range of new fitness gaming experiences or advancing efforts to standardize common understandings around the type, nature, and intensity of physical workouts -- this panel offers key insights into the evolving nature of tech, fitness, and game thinking.

Moderators
avatar for Margaret Wallace

Margaret Wallace

Founder, KijiCo
Margaret Wallace is Chief Executive Officer of San Francisco-based KijiCo (www.kijico.com) and Co-Founder of Brooklyn-based Playmatics. She’s an award-winning entrepreneur and creator of digital and real-world games, products and other interactive experiences. An inventor and innovator, her games-related achievements have spanned a variety of industry sectors, ranging fro... Read More →

Speakers
avatar for Aaron Stanton

Aaron Stanton

CEO, VR Health Institute
Aaron Stanton is the Director of the VR Health Institute, executive producer of the hit game QuiVr, and an investor in Silicon Valley. After years in the game industry as a journalist for the NY Times Co, he founded BookLamp, a machine learning company acquired by Apple in 2014. After... Read More →
avatar for Ianthe Mellors

Ianthe Mellors

Head of Fitness, Fit XR
Ianthe is a professional dancer and teaching artist from England. She has been performing nationally since age five and has been teaching group fitness for nearly a decade. Ianthe has partnered with Nike, Reebok, ASOS, Adidas, Women’s Health and Sweaty Betty. She uses her dance... Read More →
avatar for Jamie Rosen

Jamie Rosen

Founder & CEO, WayBetter
Jamie is a serial entrepreneur who started his career as a toy inventor and later dropped out of Harvard Business School to start his first internet company. He has 10 patents and sold his personal patent portfolio to Yahoo! He is currently the Founder and CEO of WayBetter, which... Read More →


Wednesday June 19, 2019 3:15pm - 4:00pm
Starr Foundation