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Tuesday, June 18 • 3:15pm - 3:35pm
Your Game Could Be a PSA!

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Recognizing that millions of Americans love to play video games, the Ad Council partnered with Square Enix to create its first PSA made from gaming footage. The partnership used scenes from the highly anticipated Kingdom Hearts III game to promote bullying prevention. The Ad Council will share a case study from this partnership including tips for creating PSAs from your own games.

avatar for Anastasia Goodstein

Anastasia Goodstein

SVP, Digital Product Management, The Ad Council
Anastasia serves as Senior Vice President of the Advertising Council’s Digital Product Management group where she manages the team in charge of digital products for all Ad Council campaigns. Prior to joining the Ad Council, she lead the product development and marketing for the... Read More →

Tuesday June 18, 2019 3:15pm - 3:35pm EDT
Room 105