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Wednesday, June 19 • 3:00pm - 3:20pm
Keynote - This is Not a Game: Creating Civic Engagement on Full Frontal with Samantha Bee

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For the 2018 midterms, the Samantha Bee team decided that they wanted to raise civic engagement. Turning to Gamification, the team built This is Not a Game: The Game, driving hundreds of thousands of people to participate in the midterms.

This project addressed many of the thorniest issues in building a game for change in civic participation. Join this session for a behind the scenes look at what worked, what didn't and why.

Speakers
avatar for Gabe Zichermann

Gabe Zichermann

CEO, Failosophy
Gabe Zichermann is an entrepreneur, author, public speaker, mentor and teacher who is best-known for his work in Gamification. His new project, Failosophy, distills the lessons of individuals and organizations that have learned to fail fast, fail better and fail more often to achieve... Read More →
avatar for Razan Ghalayini

Razan Ghalayini

Producer, Full Frontal with Samantha Bee
Razan Ghalayini is a Senior Field Producer and Segment Director at Full Frontal with Samantha Bee.  In addition to writing and directing over 20 field pieces for the show, Razan produced This Is Not A Game: The Game.Prior to working at Full Frontal, Ghalayini had two films premiere... Read More →
avatar for Adam Werbach

Adam Werbach

CEO, Planet 10B
Werbach works between the spaces of technology and politics, serving as product manager for Samantha Bee's This is Not a Game: The Game. He formerly served as National President of the Sierra Club, and as the CEO of Saatchi & Saatchi S. He recently co-founded Yerdle, which powers... Read More →


Wednesday June 19, 2019 3:00pm - 3:20pm
Mainstage - Tishman Auditorium