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Ben Nichol

Head of Events and Business Development
Ben Nichol is the Head of Events and Business Development for New York Excelsior (NYXL), the first professional esports team to represent New York City. Ben entered esports in 2010 as a StarCraft streamer and coach, eventually transitioning to casting and hosting professional esports events. From there, Ben worked as a producer and manager at ESL and NASL before moving to Red Bull where he worked for four years before joining NYXL. At Red Bull, Ben led the US esports program, producing hundreds of events and managing all partnerships and licensing with developers, teams and other partners.