Emma Cofer is Lead Brand Strategist for Google's Platforms & Ecosystems team, working to connect user insights to brand opportunities across Android, Google Play, Chrome, and Chrome OS / Chromebook. Previously, Emma worked in brand strategy consulting for nearly a decade, most recently as a Partner in Brand Strategy and Head of Naming at Lippincott, a global brand strategy and design firm, where she led brand-building and revitalization efforts across industries. In her free time, Emma volunteers as a digital media mentor for the nonprofit Girls Write Now.