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S. Craig Watkins

The University of Texas at Austin
S. Craig Watkins is the Founding Director of the Institute for Media Innovation (IMI) and the incoming Ernest S. Sharpe Centennial Professor in the Moody College of Communication at The University of Texas at Austin. An internationally recognized expert in media, Watkins is the author of five books exploring young people's engagement with technology, media, and pop culture. His two most recent books are The Digital Edge and Don’t Knock the Hustle.